Our People
Zoe Holdaway-Griffiths
Founder & CEO
Zoe is the Founder and CEO of #BALANCE, with an extensive background in both the corporate world and high-end hospitality. As a subject matter expert in modern slavery, child exploitation, and anti-money laundering at a big four professional services firm, she advises legal and compliance teams on ethical partnerships, responsible business practices, and regulatory compliance, ensuring alignment with Deloitte’s core values. Since 2016, Zoe has navigated the complex landscape of financial crime investigations, starting in fraud detection and advancing to major cases involving money laundering, terrorism financing, organised crime, bribery, corruption, and foreign interference. Her expertise in modern slavery and child exploitation has been pivotal in shaping policies, driving strategic risk assessments, and fostering cross-sector collaborations across corporate, not-for-profit, and public sectors. Zoe’s academic background in law, with studies in Prague and Bangkok, sparked her passion for Thailand, Muay Thai, and ending human exploitation—foundational elements in her personal and professional journey. Complementing her investigative career, her extensive experience in high-end hospitality and tourism has equipped her with a deep understanding of luxury event management, customer experience, and global service standards. This unique blend of ethical leadership, legal expertise, and hospitality excellence is at the core of #BALANCE, ensuring every program is not only ethically grounded but also delivers exceptional quality, seamless logistics, and transformative experiences.
Alezeia Brown
Advisory
Alezeia is a deep-tech investor and product strategist with expertise in venture capital, systems design, and software engineering. As an Investment Manager at Main Sequence, a $1B deep-tech venture capital fund, she works with founders at the intersection of science, technology, and global challenges, particularly in decarbonization and AI. Her strategic insight into innovation, sustainability, and emerging technologies strengthens #BALANCE’s commitment to forward-thinking leadership and corporate development. With experience as Head of Product for CSIRO’s Data61 and Executive Manager for Retail Wealth Product at GBST, Alezeia brings a high-level understanding of product strategy, business scaling, and transformative leadership. She sits as a board observer for leading deep-tech companies and actively mentors startups through incubators and accelerator programs, equipping her with a sharp eye for innovation and future-proof corporate solutions. Alezeia’s expertise in navigating complex challenges, fostering leadership, and driving systemic change makes her an invaluable asset to #BALANCE. Her ability to connect cutting-edge ideas with practical business applications enhances our corporate retreats, networking events, and executive leadership programs, ensuring participants gain future-focused insights, strategic resilience, and impactful connections.
Katie Dall
Advisory
Katie brings over 15 years of expertise in health, fitness, and endurance sports, combined with a strong background in community engagement and corporate wellness. As a personal trainer, running coach, and co-founder of Run With, she has built a thriving network, specialising in team-based fitness initiatives that foster connection, resilience, and performance. A seasoned endurance athlete, Katie’s experience spans natural bodybuilding, triathlons, ultra-endurance events, and group training, equipping her with a deep understanding of physical and mental resilience, a critical component of high-performance corporate teams. Through her run programs, strength and conditioning coaching, and social fitness initiatives, she has helped countless individuals and teams develop the discipline, motivation, and camaraderie needed to thrive in demanding environments. As an advocate for wellness in corporate settings, Katie’s expertise directly aligns with #Balance’s mission to integrate team building, leadership development, and holistic wellbeing. Her ability to design and lead engaging, results-driven wellness experiences ensures that our corporate networking and team-building events deliver both physical rejuvenation and strategic professional growth. In addition to her fitness credentials, Katie is the founder of Club KT, a community-focused platform empowering women through health and wellness initiatives. As an ambassador for Lululemon and a leader in inclusive fitness programming, she champions the role of active lifestyles in fostering connection, confidence, and professional excellence. Katie’s dynamic approach to fitness, teamwork, and holistic wellbeing makes her an invaluable asset to #BALANCE, helping us deliver immersive, high-impact experiences that strengthen corporate culture, enhance leadership skills, and drive meaningful professional connections.
Bibi Jellema
Advisory
Bibi is a visionary leader in innovation, entrepreneurship, and community-driven impact, bringing a wealth of experience in business strategy, sustainable development, and stakeholder engagement. As the founder of Airguides, she transformed the travel industry by curating immersive local experiences, showcasing her ability to blend innovation with cultural connection, a key pillar of #BALANCE’s purpose. With extensive expertise as a consultant and strategist, Bibi has worked with startups, corporate teams, and impact-driven organisations, helping them implement sustainable business practices and transformative leadership strategies. Her deep understanding of project management, capacity building, and corporate engagement makes her an invaluable guide in shaping #BALANCE’s corporate team building and networking experiences. Bibi’s passion for empowering professionals and fostering meaningful connections aligns seamlessly with #BALANCE’s mission to merge business development, cultural immersion, and wellness-focused leadership retreats. Her ability to design engaging, high-impact programs ensures that our events inspire collaboration, innovation, and long-term professional growth.
Elizabeth Harrison
Advisory
Elizabeth is a seasoned marketing and communications specialist with over a decade of experience spanning corporate strategy, customer engagement, and brand development. Her expertise in team leadership, event management, and stakeholder relations makes her an invaluable asset in shaping #BALANCE’s corporate team-building, networking and wellness programs. As Marketing and Communications Coordinator at DGR Global and Co-Marketing Manager for Young Mining Professionals (YMP), Elizabeth has successfully led high-impact campaigns, corporate events, and engagement strategies. Her ability to craft compelling narratives and impactful communication strategies strengthens #BALANCE’s positioning as a leader in transformative corporate experiences. Beyond marketing, Elizabeth brings hands-on experience in event coordination, leadership development, and community-driven initiatives. With a strong presence in corporate networks like AIIA and WISER, she understands the dynamics of high-level negotiations, strategic networking, and professional development, all critical components of our executive retreats and wellness-driven team-building programs. Her background in athletics, competitive boxing, and endurance sports further complements #BALANCE’s focus on resilience, discipline, and wellness. As an amateur boxer and former elite footballer, Elizabeth embodies the principles of mental toughness, strategic thinking, and team synergy, which are integral to the immersive experiences we deliver. Elizabeth's strategic vision, corporate experience, and passion for holistic development enhance #BALANCE’s ability to create meaningful, high-impact networking and wellness experiences that drive personal and professional growth.